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OUR HERITAGE

It all started with two brothers, our current Chairman Mr Neo Nam Heng and Managing Director Mr Neo Lam Pang. Together, they started an innovative company built on strong foundations to deliver tremendous potential.

Our First Company

Cheng Yong Credit Enterprise was born. 

1978

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Pioneer in parallel importing of vehicles

Cheng Yong was amongst the first to successfully parallel import a Mercedes-Benz that broke the monopoly held by authorized dealers. 

1993

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First to propose an export processing zone

The introduction of the Export Processing Zone (EPZ) attracted people from all over the world to shop here for cars of good value and allowed billions to be circulated back to the country. 

2002

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PRIME GROUP WEBSITE - PAGE 2 - HERITAGE

First to introduce an environment-friendly taxi fleet

Prime's green fleet of taxis not only provided greater comfort and fuel efficiency but was also a big step for the transport sector towards environmental sustainability. 

Awarded top entrepreneur of the year

A prestigious award by Association of Small and Medium Enterprises, Prime Group was one of the top entrepreneurs and also the winner of the Subcategory Award for Innovation. The award recognizes Prime for the significant contribution in the industry, paving the road for best practices and providing creative solutions. 

PRIME GROUP WEBSITE - PAGE 2 - HERITAGE

2007

Prime Group established a key partnership

with Shell to market fuel cards to small and medium enterprises 

2012

Entered into the private-hire vehicle business

to provide a competitive option for drivers. 

2014

Continual business diversification 

Best electricity was established to offer attractive packages that enable corporate and residential customers lower electricity costs. 

2015

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Current

Prime Group has also successfully diversified the business into technology services and more.

2021

CONTACT US

Main Branch

5 Benoi Place

Singapore 629926

 

Tel: 6872 3113

 

Operating Hours

Mondays - Sundays, 10am - 7pm

Loyang Branch

9 Loyang Drive

Singapore 508958

 

Tel: 9067 1717

 

Operating Hours

Mondays - Sundays, 10am - 7pm

Ubi Branch

61 Ubi Avenue 2, #02-02 to #02-05

Automobile Megamart

Singapore 408898

 

Tel: 6444 0088

 

Operating Hours

Mondays - Sundays, 10am - 7pm